Background & Key Objectives:
The aim of research was to understand Identify levers of change among physicians and KOL who are positioned to drive smoking cessation & harm reduction success.
Few more objectives also considered with below
1.Understand physicians’ level of understanding regarding the importance of combustion in driving the harm of smoking .
2. Gender specific smoking prevention and harm reductions insights and Information on daily HCP management of adults in relation to smoking and smokeless product use.
3.Holisic view of the key players, factors, actions and outcomes of impacting smokers.
4. Stakeholders perception on products and policies.
5. Emerging Trends in the Global Smoke-Free Products market.
Research Audience & samples: RDS completed HCP and KOL.
We covered Indian Physician which includes PCP, Cardiologist, Pulmonology, IM and Oncologist.
We covered 18 samples of HCP and KOL from Indian market across all specialties.
LOI : 60 Minutes
Method : Web based video Interviews
Region Covered: We covered samples from Tier-1,2 and 3 even recruited some respondents from rural areas as well.
