Payer and KOL pricing assessment for a Haemophilia Products

Background & Key Objectives:
To assess the market opportunity for a novel Hemophilia products.

The client objective was to gain market access with optimal pricing for the new Hemophila product entries, and to reprise value and retain optimal price and access for the existing product.

Client also wanted to take input on target product profiles from national/regional payers and KOL engagements for these high priority products.

Research Audience & Samples: KOL & Payers. We have completed 25+ decision makers and influencer from unique hospital throughout India.

LOI : We collected responses for a 20-minute survey from
Method: Online ( Self Completion)
Region Covered: South, North & Eastern region from India

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