Background & Key Objectives:
Client wanted to know the Understanding the customers interactions at the pharmacy, Awareness and stocking of personal care products ,any product customer would use for maintaining personal hygiene/ care on daily or on regular basis, e.g. Bar Soap, Liquid hand wash, Hand Sanitizer, Antiseptic liquid, Shower gel. Research wanted to see what brand recommendations, what is Ideal Pharmacy portfolio and Its Relevance of usage of personal care products.
Research Audience &Samples:
- Retail Pharmacy
- Retail Chain Pharmacy
RDS covered 143 samples from Indian Market across India with pharmacy manager/in charge and pharmacy assistant
LOI : 20 Minutes
Method : CATI
