Background & Key Objectives:
The market research study objective was to understand patients knowledge, behavior towards heart disease, AS, TAVI & SAVR. Client was trying to understand with AS (aortic stenosis) patients to determine the patient journey pathway and their emotions involved regarding their disease and treatment plan.
In this research client was looking 2 types of patients and their caregivers mix of AS patients who have had treatment (SAVR or TAVI), and AS patients who have been diagnosed but not treated yet and their caregivers trying to find the best treatment plan for their patients..
Research Audience & Samples: We have recruited 6 patients of AS and 6 caregivers of those patient who have been diagnosed of AS. This research was very challenging and we took almost 28 days to cover this 12 samples.
Patients: 90 minute paired interviews with caregiver & patient
LOI : 60 minutes
Method: TDI &IDI In field
Region Covered: We recruited patient from top hospitals metro cities where AIIMS,Max Superspecilty,BL Kapoor,Manipal,Apllollo and few more was in our recruitment list.
